The Flat Earth Debate: Unpacking the Strategies Used by Believers to Make Their Argument Appear Rational

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In today's digital age, social media platforms have given rise to a plethora of online debates and discussions on various topics, including controversial subjects like flat earthism. The phenomenon of neo-tribalism, where individuals invest their identity in a particular group or ideology, has contributed significantly to the proliferation of misinformation and disinformation online.

In a recent study, my colleague Tomas Nilsson at Linnaeus University and I analyzed hundreds of YouTube videos featuring arguments that the Earth is flat. Our research aimed to understand the structure of these arguments and how they are presented in a way that makes them appear rational to their audience. The findings of our study have significant implications for our understanding of how disinformation spreads online.

One common strategy used by believers in flat earthism is to take sides in existing debates, often using half-truths, opinions, and truths to support their claims. This approach allows them to present their arguments as more convincing and appealing to their audience. By examining the debating techniques employed by flat Earthers, we can gain insight into what makes these arguments engaging and how they contribute to the spread of misinformation.

It is essential to recognize that beliefs in conspiracy theories, including flat earthism, are not isolated incidents but rather part of a broader phenomenon. Polling data has shown that there is an overlap between different conspiracy theories, which can serve as gateways for radicalization. Moreover, studies have found that around 11% of Americans believe the Earth might be flat, while a significant segment of the global population remains skeptical about the Earth's round shape despite overwhelming scientific evidence.

It is crucial to acknowledge that dismissing flat Earthers as merely amusing or irrational would be a mistake. Instead, we must take their arguments seriously and understand what makes them appealing to their audience. By doing so, we can better comprehend how disinformation spreads online and develop strategies to counter it effectively.

In conclusion, the flat earth debate offers valuable insights into the ways in which believers use debating techniques to make their argument appear rational. By studying these strategies and the overlap between conspiracy theories, we can gain a deeper understanding of the online landscape and work towards promoting fact-based discussions and critical thinking.

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